ROHIT JAIN, is a culmination of a journey which dates back to more than hundred years, now in its fifth generation, in an altogether new avatar. Since 1999, Rohit started working on a new luxury collection of 22K gold jewellery to be presented in a B2B model, starting with exports to middle east and then with top retailers in India. The new collection participated in major shows and events across India until 2013. Through this effort, Rohit realized the limitations posed by the conventional model of wholesalers to traditional jewelery stores and challenges posed by the Indian market. Undeterred and driven by an insatiable urge to create and passion to excel, ROHIT Jain therein seeks to chart a new path, to unfold and unleash his creative best.
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